Abdul Moid

Customer Relationship Management Specialist @M.B Collections

PK

Created a robust website on WordPress, customizing the theme exactly as per the PSD provided by theclient.• Implemented technical and on-page SEO strategies to improve search engine rankings.• Connected GA4 and Google Tag Manager, and created custom events to track user interactions andconversions effectively.• Conducted A/B testing to optimize website content, resulting in a 15% improvement in user engagement.• Experienced in using Pabbly for automation to streamline workflows.• Connected Klaviyo for Email Direct Marketing (EDM) and designed campaigns accordingly, enhancingcustomer retention and engagement.• Created multiple dashboards for sales and analytics through Looker, providing actionable insights to drivebusiness decisions.• Connected Hotjar for web capturing to gather user feedback and improve website usability.• Provided daily reporting of brand performance to track site KPIs such as revenue, gross profit, conversionrate, and average order value

Sir Syed University

Bachelors in Computer science, Computer Programming, Specific Applications

Sheffield Hallam University

Master's degree, Big Data Analytics