Abdullah Tariq

About Abdullah Tariq

I’m an analytics professional with 2+ years of experience turning complex performance and marketing data into actionable insights that drive optimization and decision-making. I currently work as a Performance Media Analyst, where I analyze cross-channel datasets, build KPI dashboards, and develop automated reporting workflows supporting strategy across high-spend portfolios.My work focuses on performance measurement, data quality validation, and insight generation across multi-source datasets. I’ve built reusable ETL workflows in KNIME, consolidated fragmented reporting sources, and delivered analysis that informs budget allocation, conversion performance, and growth opportunities.My primary tools today include KNIME, Tableau, and advanced reporting workflows, and I have prior hands-on experience with SQL and Python. I’m currently strengthening my SQL capabilities and building analytics projects focused on funnel analysis, experimentation, and growth metrics.I’m particularly interested in product analytics, growth analytics, and marketing measurement roles where analytics directly influences strategy and business outcomes.GitHub: https://github.com/AbdullahT-BK

Experience

1. Performance Media Analyst

   Horizon Media

   Nov 2023 — Present · New York, NY, US

   Analyzed cross-channel media performance (programmatic, paid social, SEM, affiliate) to surface actionable insights and drive campaign optimization across high-value client portfolios Translated complex technical findings into clear, strategic insights, strengthening collaboration between analytics, brand, and strategy teams Built weekly cross-channel performance dashboards by consolidating data from 5+ unstructured sources, providing visibility into KPIs for clients with $15M+ annual media spend Presented data-driven trends, measurement strategies, and actionable recommendations to clients, improving strategic decision-making with 95% reporting accuracy Streamlined recurring analysis by developing ETL components in KNIME, saving 10+ hours weekly

Education

• Baruch College

  Bachelor of Business Administration - BBA, Computer Information Systems

• Queensborough Community College of The City University of New York (CUNY)

  Web Developmemt Bootcamp, Web Developmemt Bootcamp