Abdullah Qureshi
Product Marketing Manager
- Role
- Product Marketing Manager at Esygma Inc
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Abdullah Qureshi
Welcome to Esygma! We are a digital marketplace for business development and growth services, based in New York City. We specialize in tailored products for branding and business growth. Our team is dedicated to helping small to mid-sized businesses, start-ups, and entrepreneurs establish and enhance their online presence.
Experience
Product Marketing Manager
Dec 2022 — Present · New York, NY, US
Develop and execute tailored digital marketing strategies for Esygma clients, focusing on social media campaigns to enhance brand visibility and drive website traffic, resulting in a 500% increase in collective web traffic for clients.~ Successfully increased client sales by an average of up to 200% through targeted marketing initiatives and optimized strategies, achieving measurable business growth and ROI.~ Implemented additional marketing channels including content marketing, SEO (Search Engine Optimization), affiliate marketing, and localized marketing campaigns to diversify client outreach and maximize engagement based on individual business needs.Cultivated strong client relationships and increased retention rates by implementing discount and offer initiatives, resulting in a 30% increase in client retention year-over-year.Developed and executed email engagement strategies to maintain friendly and supportive communication with previous clients, resulting in a 25% increase in client re-engagement and repeat business.Led marketing teams in executing comprehensive marketing strategies across various channels, including social media, content marketing, SEO, and affiliate marketing, resulting in a 40% increase in brand awareness and customer acquisition for Esygma and its clients.Established systems and processes for product positioning and go-to-market strategies, leading several successful product launches from concept to tangible results, resulting in a 50% increase in product sales and market penetration for clients.Implemented SEO optimization techniques to improve website visibility and search engine rankings, resulting in a 60% increase in organic traffic and a 20% increase in website conversions for clients.Collaborated cross-functionally to develop and implement marketing strategies aligned with the product life cycle, ensuring consistent brand messaging and maximizing product value proposition at each stage of the customer journey.
Education
Kalamazoo College
Bachelor's degree, Computer Science
2016 — 2020
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