Abdul U.
B2B Marketing | Product, Content, and Growth
- Role
- Director of Integrated Marketing at Steno
- Location
- Glen Ellyn, IL, US
- LinkedIn followers
- 500 followers
About Abdul U.
Marketing professional with over 12 years of experience in content creation and strategy with a focus on go-to-market efforts in the B2B SaaS technology and digital media industries. I’m passionate about product positioning, specifically translating the value of technical products in a way that everyone can understand (and may not be immediately obvious) by highlighting core value propositions and unique product differentiators. My process includes comprehensive market research, competitor analysis, audience research via customer interviews, and partnering with the sales team to get first-hand feedback about what their team can use to enhance their sales process, whether it’s new tools or collateral. Great messaging drives interest, and in that pursuit I believe that context is everything. To that end, I focus on growth initiatives that include channel research/optimization, as well as on-site testing and optimization experimentation to enhance the customer journey. Beyond top-of-funnel sales, I enjoy collaborating with cross-functional teams to ensure that the company’s product support structure is driving real value for customers and driving the business forward. I am an advocate of building excellent customer experiences – that means delivering value to customers, partners, and via stakeholders while differentiating the company as a leader in its space.
Experience
Director of Integrated Marketing
Oct 2024 — Present
Education
DePaul University
English
Skills
- Ppc
- Sem
- SEO
- Online Advertising
- Social Media Marketing
- Google Adwords
- Google Analytics
- Social Media
- Email Marketing
- Web Analytics
- Social Networking
- Blogging
- Smo
- Advertising
- Affiliate Marketing
- Marketing Communications
- Landing Page Optimization
- Organic Search
- Wordpress
- Mobile Marketing
- Copywriting
- Marketing
- Start-Ups
- Trade Shows
- Online Marketing
- Web Marketing
- Lead Generation
- Digital Marketing
- SEO Copywriting
- Digital Strategy
- Content Strategy
- Search Advertising
- Conversion Optimization
- Marketing Strategy
- Search Engine Marketing (Sem)
- Search Engine Optimization (SEO)
- Pay Per Click (Ppc)
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