Abdul Rah Althaf

Programmatic Advertising Director | DV360 & TTD Expert | Full-Funnel Growth Strategist for UAE/GCC | Driving ROAS & Market Share

Role
Marketing Manager at Data Direct Group
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Abdul Rah Althaf

I specialize in architecting programmatic media strategies that cut through the noise in…

Experience

  1. Marketing Manager

    Data Direct Group

    Jun 2021 — Present · Dubai, AE

    As a key member of the team at Data Direct Group, I specialize in developing and executing data-driven marketing strategies for BFSI and SaaS clients. My role involves leading performance marketing campaigns, managing large media budgets, and driving customer acquisition and retention through targeted digital initiatives. I collaborate closely with cross-functional teams to ensure cohesive brand messaging, optimize campaign performance, and deliver measurable results. With a focus on maximizing ROI, I continuously analyze market trends and performance metrics to refine strategies and achieve business objectives. My approach combines a strong analytical mindset with creative solutions, ensuring impactful and results-oriented campaigns.

Education

  • Visvesvaraya Technological University

    Bachelor of Engineering - BE, Electronics Engineering

    2012 — 2016

  • Visvesvaraya Technological University

    Bachelor of Engineering - BE, Electrical and Electronics Engineering

  • St. Aloysius (Deemed to be University)

    Computer Science

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Abdul Rah Althaf — Marketing Manager at Data Direct Group in Bengaluru, KA, IN | Unifers