Abdul Haleem

WORK HISTORY

EDUCATION

SKILLS

ABOUT ABDUL HALEEM

I get to work with the most amazing people in the footwear industry. These talented artists create notable works of art, art that empowers and encourages the spirits, makes a statement, challenges the status quo, brings innovation to the forefront. Above all, their art has the power of inclusion. It strengthens through diversity by sharing its story and allowing others to be a part of its journey. I love challenges and enjoy creating, scaling, and optimizing while helping to build the experience that excites customers every day.I have a deep passion for consumers, brands, fashion, and marketing. I don’t leave anything to chance. Therefore I leverage analytic tools to understand the demographic mix of consumers and interpret data to develop local marketing strategies while maintaining P&L accountability throughout the organization. I never settle and constantly look to create opportunities for success long term. I love the challenges of the day-to-day retail operations, creating operating standards with our team leaders, policies, and procedures for a seamless customer experience, while running an effective and profitable retail operation. I led the growth of our business by developing talent across nine states, growing from 29 locations to 150+ locations nationwide. We hired, trained, and promoted from within the company. We established best-in-class training programs that dealt with consumer relations, operations, merchandising techniques, and brand initiatives. I drove P&L for all new construction projects. I created an entirely new division for our business, including a brand-new Metal fabrication shop, wood fabrication shop, and field installation teams. I brought on two designers, who helped minimize the timeline of our design to sample from 3 weeks down to 5 working days. We successfully decrease our construction costs by 45% within three months. We negotiated contracts, established partners abroad who helped with facilities.I also began working with our team to leverage market trends, real estate, and consumer data to establish new retail sites for our business to grow.I believe there are even more incredible stories still to be told. The journey begins with the first step, and I am excited about the future. For me, this is just the beginning, and I cannot wait to see what the future holds.