Abdoullah Kabbaj
Strategic Product & Marketing Manager | Customer-Driven Storyteller
- Role
- Digital Marketing Manager at TCL North America
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Abdoullah Kabbaj
Results-driven marketing professional with a proven track record in leading go-to-market…
Experience
Digital Marketing Manager
Sep 2022 — Present · Irvine, CA, US
Spearheaded digital’s go-to-market strategy for TCL’s TV category, partnering with product, sales, and retail teams to drive a 15% increase in QD-Mini LED market share in six months.• Conducted market research and competitive analysis to inform positioning and messaging, improving customer engagement by 20%.• Launched integrated marketing campaigns across digital channels, resulting in a 30% revenue lift and 25% boost in conversion rates.• Collaborated with product management to align GTM strategies with roadmap milestones, ensuring cohesive communication and timely launches.• Developed sales enablement assets (briefs, playbooks, spec sheets, battle cards), increasing sales team efficiency by 10% and improving downstream adoption.
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