Amara L

About Amara L

Experienced beauty industry leader with over 10 years of expertise across skincare, brand development, and strategic operations. As a Board Member at Herbivore Botanicals and the founder of an independent clean beauty brand, I bring a deep understanding of sustainable product innovation, financial stewardship, and global market dynamics. I specialize in bridging creative vision with commercial execution—guiding cross-functional teams in product development, retail expansion, and ethical supply chain design. My work reflects a commitment to clean, cruelty-free beauty and purpose-driven entrepreneurship, with a strong foundation in brand positioning, financial strategy, and consumer insight. Throughout my career, I’ve led initiatives that resulted in successful product launches, brand differentiation, and meaningful customer engagement across North America and Asia

Experience

1. Board Member

   Herbivore Botanicals

   Oct 2018 — Present · 1539 Fishburn Ave, US

   As a Board Member at Herbivore Botanicals, I played a strategic role in shaping the company’s clean beauty direction, brand integrity, and long-term vision. My responsibilities included guiding high-level decision-making in product innovation, sustainable packaging, and global brand positioning.In parallel, I founded and launched a dedicated independent brand and subsidiary under the Herbivore vision—focused on next-generation botanical skincare with distinct identity and consumer segment focus. I led end-to-end business development, from concept to product formulation, supply chain structuring, and retail rollout, while maintaining brand synergy with Herbivore’s clean and ethical ethos Provided board-level governance across innovation, finance, and global market expansion.Spearheaded the creation of a complementary brand with its own design language and go-to-market strategy.Oversaw P&L, investor communications, and regulatory compliance across both parent and independent entities.Collaborated with co-founders, creative directors, and science teams to incubate new skincare formulations.Championed clean beauty values including cruelty-free, vegan, and sustainable business practices

Education

• Yale University

  Master of Business Administration - MBA

  2013 — 2015

• Singapore Institute of Management

  Bachelor of Business Administration - BBA

  2006 — 2010