Abdelhamid El Abbassi

Data Analytics Specialist @NerdWallet

Montreal, QC, CA

Write, optimize, and maintain complex SQL queries across Snowflake, BigQuery, and similar data warehouses for reporting, analysis, and pipeline validation- Manage and troubleshoot data pipelines within Customer Data Platforms (CDPs)- Implement data enrichment, transformation, and routing logic between sources and destinations (e.g, warehouses, CRMs, ad platforms)- Collaborate closely with Data Engineers to design schemas, improve query performance, and co-develop ETL/ELT solutions- Design and manage visualization dashboards using tools like Looker Studio, Tableau, or Power BI- Create funnels, cohort reports, and custom conversion metrics to monitor product engagement and ad performance- Work with marketing and growth teams to align analytics strategy with business goals, ensuring clear KPI definitions- Build and maintain cookie consent flows, tag firing conditions, and opt-in logic tied to tracking requirements- Ensure data collection practices align with privacy laws and platform policies (e.g, Meta’s AEM, Google Consent Mode)- Write and maintain backend tracking libraries (e.g, Node.js, Python) or destination functions (e.g, for Reddit, Yahoo, NewsBreak)- Assist with data backfills, historical imports, and offline conversions for platforms like Meta, Google Ads, and TikTok.

Université Hassan II

Bachelor's degree, Business Administration and Management, General