Abdelhamid A.
Strategic Trade Marketing & Promotion Efficiency Manager @Coty
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WORK HISTORY
Strategic Trade Marketing & Promotion Efficiency Manager @Coty
Defining and deploying the global governance framework for promotional investments (Other A & CP) across 18 Prestige brands — balancing ROI discipline, brand equity preservation, and commercial impact across all markets.Key contributions:→ €3.5M savings delivered in FY25 through rationalization of promotional tools (GWP, sampling, POS materials) and tighter investment-to-sales ratio management.→ Structured global guidelines framing key levers (GWP, gifting, merchandising) integrating performance criteria, consumer recruitment logic and premiumization dynamics.→ Led multi-market investment arbitration based on brand strategies, business priorities and budgetary constraints — coordinating Finance, Supply, Demand Planning, Marketing and Trade teams.→ Contributed to CSR commitments by reducing non-sellable stock and limiting single-use promotional materials.→ Conducted competitive analysis (selling ceremonies, promotional mechanics) to feed strategic recommendations.
EDUCATION
Faculté de médecine de strasbourg
PACES
EM Strasbourg Business School
Programme grande école
Faculté de droit, sciences politiques et gestion de Strasbourg
Licence de Droit , Economie et Gestion, Droit
Lycée lavoisier
Baccalauréat Scientifique
ABOUT ABDELHAMID A.
Corporate Strategic Trade Marketing & Promotion Efficiency Manager with 5+ years of experience in FMCG industry (food & luxury cosmetics).I bring a unique blend of analytical thinking and creative sensitivity, with strong product intuition and a 360° commercial vision — from brand and category strategy to field execution and salesforce collaboration. My expertise includes promotional mix management and A & CP investment optimization, across both local and international markets.Comfortable in matrix organizations, I align cross-functional teams to drive performance and retail excellence.Driven by performance and purpose, I aim to grow into roles that bridge strategy and operations, leveraging my dual expertise in FMCG and selective retail to shape impactful, consumer-centric business plans.
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