Abdel Azzam

Chief Operating Officer @nudge

London, GB

In today’s complex financial world, ignorance isn’t bliss. For billions of people, it’s hardship, hassle and lost opportunity. But we believe change is possible. We believe that when people are in control of their money, they’re in control of their lives. And if we can help make their salaries, or wages, or payments go further, we can make sure that time spent working is time well spent – and that every human life counts for more. That is why our whole team is 100% committed to create brighter financial futures for millions of people. We work with over 100 organisations of all sizes to help close to half a million employees maximise financial opportunities, overcome financial problems and make managing money stress free – and sometimes even a pleasure. Our personal finance solution that uses insights from behavioral science – “nudge” thinking – to increase the likelihood of positive outcomes for our users.It’s about how and when you present options – delivering the right content to the right person at the right time – for all the right reasons. So they can make the right decisions and increase improve their financial wellbeing.Our personal finance solution works in three ways:nudges: When there’s something you need to know, or a financial action you ought to take, we send you a personal, timely, nudge to remind you to do it. Step by step, before you know it, you’re on a path to prosperity. Education: Snackable content – personalised to your preferences – makes the idea of managing money compelling and interesting. Over time this engagement boosts your financial knowledge, skills and confidence.Tools: Money management is so much simpler when it’s structured. Our intelligent tools make tasks like budgeting or saving for goals easy, inspirational and rewarding. Just plug in your figures, and the technology does the rest.

Nottingham University Business School

MA, Management

University of Nottingham

BSc, Economics