Abdallah El Bacha
Co-founder @Beytoot
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WORK HISTORY
Co-founder @Beytoot
Toronto, ON, CA
As Co-founder of Beytoot (beytoot.ca), I’ve led the brand’s evolution from a kitchen concept to a fast-growing CPG brand now available in 50+ Ontario retailers, including Whole Foods, Real Canadian Superstore, Nature’s Emporium, and Healthy Planet. I oversee every part of the business, from product development and brand strategy to marketing and operations, ensuring every product reflects both our heritage and our commitment to quality. Along the way, I developed a comprehensive food safety program, authored our SQF Fundamentals Manual, and successfully completed the SQF Verification Assessment, all while scaling production from small batches to full commercial runs. Beyond retail, I’ve expanded Beytoot’s presence through farmers’ markets and e-commerce, using digital storytelling and performance marketing to turn local customers into loyal fans.
EDUCATION
American University of Beirut
Bachelor of Science (BS), Agribusiness/Agricultural Business Operations
SKILLS
ABOUT ABDALLAH EL BACHA
I build brands people crave, from flavours to nightlife. As Co-founder of Beytoot, I’ve transformed a simple idea into a fast-scaling CPG brand, now available in 50+ Ontario retailers including Whole Foods, Real Canadian Superstore, Nature’s Emporium, and Healthy Planet. Starting at farmers’ markets and scaling into retail taught me what it takes to move from concept to shelf success — insight that now shapes every brand I help build. As Partner at AFTR DARK, I lead strategy and growth for nightlife and hospitality brands that want to connect culture, creativity, and commerce. AFTR DARK is a marketing agency built for nightlife, helping venues, festivals, and event brands grow through digital storytelling, performance media, and unforgettable brand experiences. My experience bridges product and performance, combining creative storytelling with data-driven strategy to build brands that people taste, feel, and remember. Previously, I led Trade Marketing initiatives at Danone, collaborating with national retailers and distributors to build category-leading programs, and managed CPG partnerships at Polytainers, working with brands like Liberté, Agropur, Danone, Chalifoux, and Lactalis Canada. Core Expertise • Brand Strategy & Growth Marketing • Product Development & Commercialization • Digital & Social Media Strategy • Retail & Distribution Strategy • Event Marketing & Hospitality Branding • Content Strategy & Performance Analytics Currently focused on scaling Beytoot across Canada and expanding AFTR DARK’s reach across North America. Always open to connecting with founders, marketers, creators, and industry partners who share a passion for building brands that move people.
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