Abdullah Tahir

Data Scientist @Fospha

London, GB

Technical Work- Spearheaded the integration of Amazon into Fospha’s marketing attribution pipeline, overseeing end-to-end implementation from initial research to production deployment. A premium feature that increased revenue potential and the product pricing by 20-30%- Identified and resolved bugs resulting in increased client confidence in the modeling.Researched and prototyped advanced modeling techniques, including Bayesian Neural Networks, to incorporate priors and improve modeling robustness- Utilized AWS to automate full pipeline testing/execution and worked with nested Git repositories as part of a collaborative team across multiple locations: US, UK & India.Communication & Collaboration- Delivered engaging and easy-to-understand technical documentation & presentations on the core ensemble modelling. Currently, the primary liaison for ML tech-to-non-tech communication, conducting onboarding sessions and delivering monthly presentations across the organization- Prepared detailed reports, translating advanced methodologies into actionable insights, to TikTokfor their presentation at the TikTok-World Conference ‘24- Provided clear, in-depth model explanations to high-profile partners, prospects and clients, like Meta, Huel, Gymshark, Doc Martens, ensuring alignment with their business goals- Presented with the All-Smiles and Kindness-Ninja Awards in recognition of positive impact on team dynamics, approachability, and interpersonal relationships within the company.