Abby Kerbuski
- Role
- Manager, Global Consumer Insights (Category Insights Sme) at McDonald's
- Location
- Glen Ellyn, IL, US
- LinkedIn followers
- 500 followers
About Abby Kerbuski
I have 10+ years experience in Strategy and Insights roles within Global Marketing…
Experience
Manager, Global Consumer Insights (Category Insights Sme)
Mar 2022 — Present
I am managing new product development & innovation insights for McDonald\'s global beef, plant-based, nutrition, and snacking categories. I manage all global consumer insights for these categories, ultimately improving the taste and quality of products. Methods range from Focus Groups, Controlled Location Tests, SCAN tests (in store), Surveys, In-depth Interviews, Concept Testing, Promotional Analysis, Menu Architecture, Desktop Research, Market Readiness Studies, and more.
Education
Miami University
Bachelor of Science in Business, Marketing
2010 — 2014
Skills
- Leadership
- Consumer Research
- Social Customer Care
- Integrated Marketing
- User Experience Design
- Market Research
- User Experience
- Advertising
- Public Speaking
- Event Planning
- User Generated Content
- Marketing Communications
- Social Commerce
- Social Media Marketing
- Social Networking
- Marketing
- Brand Development
- Business Intelligence
- Social Media
- Sales
- Marketing Research
- Digital Marketing
- Client Relations
- Marketing Analytics
- Customer Experience
- Business Innovation
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