Abby Pratt

About Abby Pratt

I’m a product marketer with nearly a decade of experience in the residential construction industry, blending field-level knowledge with go-to-market strategy for SaaS tools that serve builders, remodelers, and interior designers. My background spans both hands-on construction experience and technology, giving me a unique ability to translate complex product features into real-world value.At Houzz Pro, I lead go-to-market efforts for key features across estimation, budgeting, selections, and project collaboration - partnering closely with product and sales to ensure each launch is grounded in real workflows and resonates with the pros we serve. I’m passionate about building software that reflects how construction professionals actually work - and making sure it’s communicated in the language they speak

Experience

1. Senior Product Marketing Manager

   Houzz

   Apr 2025 — Present

   I lead go-to-market strategy for features that serve the real-world workflows of residential construction professionals, with a focus on custom home builders, remodelers, and interior designers. My role spans from influencing product design and UX to positioning and packaging to full-funnel enablement and launch execution, with an emphasis on adoption and impact.Key Initiatives & Feature Launches:• Home Depot Catalog Integration – Enabled pros to pull materials directly from the full Home Depot catalog into estimates, streamlining sourcing and reducing manual data entry.• Budgeting & Job Costing System – Launched a fully integrated budgeting experience that connects estimates, invoices, change orders, expenses, and time tracking to support true job costing.• AutoMate for Mobile Estimating – Introduced voice-activated AI estimating on mobile, giving pros a faster, easier way to create estimates from the field.• Average Price Catalog – Built a centralized pricing reference catalog, powered by AI, to help pros estimate quickly and accurately using national historical data.• Bid Management Tools – Rolled out a structured process for sending, receiving, and managing subcontractor bids to streamline pre-construction workflows.• Google Drive Integration – Shipped an integration that enables pros to import and organize files directly from Google Drive, improving document management and collaboration.• Selections Workflow Enhancements – Improved tools for presenting and approving selections within residential construction projects.I work closely with product, sales, and customer teams to ensure every feature we bring to market is rooted in industry workflows and communicated in industry vernacular. My approach leverages nearly a decade of experience in the residential construction industry to bridge the gap between software development and how pros actually operate.

Education

• Georgia College and State University

  Mass Communication, Minor in Marketing

  2012 — 2016

• Georgia College & State University

  Bachelor of Arts (B.A.), Mass Communication/Media Studies

  2012 — 2016

Skills

• Editing
• Teamwork
• Ap Style
• Public Relations
• Organization
• Research
• Marketing
• Public Speaking
• Journalism
• Social Networking
• Event Management
• Facebook
• Leadership
• Writing
• Time Management
• Communication
• Photoshop
• Graphic Design
• Customer Service
• Indesign
• Volunteer Management
• Microsoft Word
• Press Releases
• Microsoft Office
• Social Media
• Advertising
• Social Media Marketing
• Event Planning
• Powerpoint