Abby Miller

About Abby Miller

Marketing and product strategy leader with 7+ years of experience driving global integrated marketing campaigns, promotional strategy, and product launches that deliver measurable revenue growth and customer engagement. Currently Senior Manager of Global Integrated Marketing & Promotions at Holland America Line, where I lead cross-functional planning across brand, digital, CRM, paid media, and revenue teams. Skilled in building and executing large-scale go-to-market strategies that generate record-setting sales performance and strengthen global brand cohesion. Known for aligning strategy, creative development, audience insights, and execution to deliver consistent, data-driven business results across global markets.Expertise in- Global promotions strategy & execution- Cross-functional leadership & stakeholder alignment- Product development & lifecycle management- Campaign planning, creative briefing & asset development- Lead generation & digital marketing activations- Project management (Agile & Waterfall)Outside of work, I’ve contributed as a board member in education-focused nonprofits, led small business rebrands, and supported entrepreneurs with digital strategy and web design. Let’s connect!

Experience

1. Senior Manager, Global Integrated Marketing & Promotions

   Holland America Line

   Mar 2023 — Present

   Leads cross-channel brand, CRM, paid media, and product marketing initiatives influencing strategy across marketing, revenue management, digital, guest experience, PR. • Directs full lifecycle of the award-winning global brand campaign, partnering with internal teams and agencies to strengthen creative positioning and deliver measurable impact across paid, owned, and broadcast channels.• Owns execution for hundreds of integrated digital programs, driving product demand and supporting year-over-year growth while integrating promotional messaging with brand storytelling.• Manages enterprise-wide initiatives across web, email, direct mail, paid media and more to ensure cohesive messaging• Modernizes operational workflows, including structured briefing, standardized intake processes, and cross-functional planning to reduce rework and accelerate execution. • Leads and developed a team of 3 full-time staff plus 10 seasonal members, driving a 47% revenue increase in 6 months for a seasonal traveling sales program.

Education

• Portland State University

  Bachelor of Science, Business Administration: Marketing & Advertising Management

Skills

• Microsoft Excel
• Strategic Communications
• Public Relations
• Policy Analysis
• Community Outreach
• Nonprofit Organizations
• Blogging
• Social Media
• Research
• Political Campaigns
• Volunteer Management
• Public Speaking
• Strategic Planning
• Community Organizing
• Public Policy
• Leadership Development
• Nonprofits
• Non-Profits
• Fundraising
• Event Planning
• Teaching
• Patterning
• Microsoft Office
• Politics