Abby Parise

About Abby Parise

Content leader with 17+ years of Content Strategy, Customer Experience, Content Design, Marketing, Communications, Project Management, and Event Management experience in the Internet, Marketing, and Tech industries. I have a passion for creating compelling content, learning from others who have different perspectives and experiences than I do, and thinking creatively and strategically about the best way to achieve my organization’s goals.

Experience

1. Manager, Content Experience and Platform

   Mozilla

   Sep 2024 — Present

   In my current role, my responsibilities include a mix of strategic planning and product management, team management, and hands-on involvement in content development for support.mozilla.org- Lead a team of content strategists, designers, and engineers, and provide guidance, mentorship, and professional development opportunities for team members-Define and implement the content strategy for the support platform, ensuring it aligns with overall company goals and user needs- Collaborate with engineers to implement new features and improve the platform\'s performance- Collaborate closely with UX designers and conduct user testing and research to ensure support content is easy to find, understand, and use while identifying pain points and areas for improvement in the customer journey- Use analytics and performance data to drive content decisions, report on performance, and identify trends and opportunities for optimization- Coordinate and manage localization efforts with teams and vendors to ensure content is culturally appropriate, accessible, and efficiently translated into multiple languages- Establish and maintain content quality standards, regularly reviewing and updating content to ensure consistency in tone, style, and accuracy while reflecting product changes and user needs.

Education

• University of Nebraska at Omaha

  BS, Journalism (Public Relations & Advertising focus)

  2004 — 2008

Skills

• Press Releases
• Public Relations
• Media Relations
• Sem
• Customer Service
• Newsletters
• Ppc Bid Management
• Msn Adcenter
• Online Marketing
• Advertising
• Copywriting
• Account Management
• Social Media
• Blogging
• Ppc
• Editing
• Search Advertising
• Online Advertising
• Marketing Communications
• Social Media Marketing
• Yahoo Search Marketing
• Content Creation
• Digital Marketing
• Marketing