Abby Nicole A.

About Abby Nicole A.

Client Partnerships and AdTech Leader with 10+ years of experience consulting and aligning stakeholders across businesses with annual media investments up to $70M. Focused on driving revenue, performance, and operational excellence across global teams. Consulted agencies, SMBs, emerging disruptors, and enterprise-level companies on some of the largest platforms in digital advertising, including Meta, Google, Reddit, TikTok, Pinterest, LinkedIn, Yahoo DSP, and leading SaaS/Ad Tech Platforms.In each role held, I\'ve specialized in simplifying complex problems, creating scalable systems, building strategic alignment between teams/businesses, and translating data and creative insights into programs that increase adoption, revenue, and success of best-in-class partnerships. I thrive in opportunities to serve as a strategic advisor and operational problem-solver, helping companies apply structure to scale, improve partner satisfaction, and ensure teams are aligned, efficient, and forward-thinking. Focus Areas: Cross-Functional Collaboration & Leadership, Stakeholder Management, Agency Partnerships, Process Improvement, Sales Enablement, Team Building & Knowledge Sharing, Paid Media (Social, Search & Programmatic), Media Planning & Buying, Marketing Operations, Creative Strategy, and Data Analysis. StrengthsFinder: • Learner • Achiever • Input • Discipline • AnalyticalThese strengths fuel how I work: I’m curious, reliable, structured, and continuously seek ways to improve and deliver value in my partnerships.Leadership & Values: I aim to lead with kindness, authenticity, and integrity. My work is guided by transparency, creativity, growth, and well-being—because the best work happens when people feel both supported and inspired.

Experience

1. Director of Media Strategy

   White Pants Agency

   Apr 2025 — Present · Omaha, NE, US

   Lead integrated media strategy, execution, and partner engagement across search, social, and programmatic advertising• Guide annual, monthly, and promotional budgets while forecasting estimated sales and business impact• Own onboarding, partner relationships, and media operations across platforms, ad technology, and data providers• Design templates, reports, dashboards, and solutions to support client goals

Education

• Southeast Community College

  Associate of Applied Sciences, Business Administration, Accounting Focus

  2010 — 2013

• Xi'an Jiaotong University

  Study Abroad, International Finance

  2014 — 2014

• University of Nebraska-Lincoln

  Bachelor of Science (BS), Business Administration, Major in Marketing

  2013 — 2014

Skills

• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Customer Service
• Teamwork
• Amazon Campaign Management
• Marketing Strategy
• Writing
• Social Media
• Team Building
• Digital Marketing
• Marketing
• Leadership
• Microsoft Word
• Public Speaking
• Digital and Online Marketing
• Marketing Communications
• Facebook
• Analytics
• Customer Satisfaction
• Training
• Contract Management
• High Achiever
• Market Research
• Event Planning
• Research
• Microsoft Office
• Sales
• Time Management
• Hospitality Management