Abby Tran

About Abby Tran

Strategic product leader with 10+ years of experience driving growth, monetization, and…

Experience

1. Product Manager Messaging

   Snap Inc.

   Apr 2022 — Present

   Served as the first PM on “My AI,” Snap’s AI chatbot powered by OpenAI’s ChatGPT, guiding it from ideation to launch with a special emphasis on aligning the LLM to Snap’s safety values before release. Currently focused on growing My AI with improved response quality and expanded capabilities, making it even more useful to the +150M users who have already chatted with My AI. Chat monetization lead, launching Snap’s first direct monetization feature in messaging with “Streak Restores,” allowing users to resurrect expired Streaks through an in-app purchase. Grew this product from $0 to mid $XXM annual run rate in just 5 months. Communication safety lead, prioritizing features to help prevent and reduce harm in Chat, particularly for teens. Launched Snap’s “Family Center,” our first parental tool in collaboration with online safety experts and advocates, along with improved reporting and blocking tools.

Skills

• Spss
• Surveying
• Marketing Research
• Data Analysis
• Reporting & Analysis
• Photoshop
• Social Media
• Wordpress
• Nielsen
• Indesign
• Microsoft Excel
• Statistics
• Project Management
• Illustrator
• Pointroll
• Qualtrics
• Prezi
• Jmp
• Powerpoint
• Team Leadership
• Telemetry
• Microsoft Office
• Advertising
• Digital Marketing
• Jira
• Digital Video
• Online Advertising
• Mailchimp
• Facebook
• Comscore
• Research
• A/B Testing
• Digital Media
• Doubleclick
• Simmons
• Public Relations