Abby Marting
Marketing Director | Revenue Growth Leader | AI-Powered Marketing Strategist | $400M+ Portfolio Impact
- Role
- Marketing Manager at FedEx
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Abby Marting
Marketing Director who loves turning complex organizational puzzles into high-performing…
Experience
Marketing Manager
Dec 2015 — Present
Rapidly advanced across 5 distinct marketing disciplines while consistently delivering breakthrough revenue results and leading cross-functional teams through organizational transformation.Current Role - SMB Go-to-Market (2024-Present):Direct cross-functional team delivering $34M net new annual revenue (112% YoY increase), 150% ROI improvement, and 18% customer acquisition growthPartner with pricing department on strategies generating $318M+ annual revenueLead team of 5 innovators experimenting with generative AI in paid performance marketingDigital Content & Creative Services Leadership (20••••24):Managed $1.7M budget driving 8% email engagement increase and 2.4% YouTube subscriber growthAchieved $2.1M cost savings by implementing hybrid creative working collectiveStrategically aligned content creation with traffic generation and conversion goalsGlobal Brand Experience Management (20••••23):Led packaging sustainability initiative resulting in $1.5M cost savings and 95% fossil fuel reductionServed as global nexus between North America and 6 regional brand teams (Asia, Latin America, Europe, MEISA)Operated as Co-Interim Director of Global Brand Management for 3 monthsKey Career Highlights:→ Spearheaded campaigns generating $28M revenue with leads for Supply Chain division→ Orchestrated marketing driving 7M+ new FedEx Delivery Manager enrollments→ Delivered 20% YoY growth for Returns portfolio while acquiring 100+ new customers→ Led company-wide rebranding training for 6,500 team members across 130 facilities
Education
University of Pittsburgh Joseph M. Katz Graduate School of Business
Master of Business Administration - MBA
2020 — 2022
Saint Vincent College
Bachelor of Arts (BA), Communication
2010 — 2014
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