Abby Larson

About Abby Larson

I turn complex products into clear, compelling solutions that drive trust, adoption, and growth.I’m a Product Marketing Manager with expertise in GTM strategy, positioning, messaging, and storytelling across SaaS and regulated fintech. I translate technical complexity into customer clarity by crafting value propositions, competitive differentiation, and buyer journey content that accelerate adoption.I partner closely with product managers, sales, and customer success to build sales enablement programs, launch playbooks, collateral, and customer-facing materials. My work spans market research, customer insights, and competitive intelligence, ensuring every launch is grounded in data and delivers measurable growth.With deep knowledge of financial services and compliance, I align cross-functional stakeholders, orchestrate launches, and drive customer adoption and revenue growth at scale.

Experience

1. Product Marketing Manager

   Togetherwork

   Dec 2025 — Present · Austin, TX, US

   Product Marketing Manager | GTM Strategy & Execution | SaaS, Pet Care, & Growth MarketingI drive go-to-market strategy and product positioning for SaaS solutions, turning complex features into clear, value-driven messaging that fuels revenue growth, operational efficiency, and customer retention. By aligning cross-functional teams across Product, Sales, and Customer Success, I ensure consistent messaging and successful product adoption across the customer journey.I’ve led end-to-end GTM launches for new features and product releases, developing targeted campaigns and high-performing marketing assets that increase engagement, demo bookings, and conversion rates. Through customer and persona research, I craft messaging that directly addresses key pain points—helping pet-care businesses streamline operations, grow revenue, and save time. I also drive feature adoption and expansion revenue by strategically positioning capabilities like online booking, payments, automation tools, and upsell opportunities including packages and memberships.

Education

• Texas Christian University

  Bachelor of Science - BS, Advertising

Skills

• Professional Ethics
• Budgets
• Self-Management
• Banking
• Management
• Operations Management
• Presentation Development
• Travel Management
• Proposal Writing
• Time Management
• Leadership
• Customer Service
• Credit Analysis
• Forecasting
• Project Management
• Marketing
• Communication
• Microsoft Office
• Financial Analysis
• Microsoft Word
• Account Management
• Vendor Management
• Credit
• Process Improvement
• Credit Cards
• Analysis