Abby Kitten

About Abby Kitten

I’ve spent 15+ years as an Account Director and Client Partner helping challenger brands punch above their weight in competitive markets. I specialize in integrated campaigns that turn big growth goals into real revenue and retention gains.I started in media planning and buying, stretching dollars across TV, radio, OOH, digital, and direct mail while diving into performance data and optimization. That early crash course in market research, analytics, and post‑buy analysis wired me to always connect campaigns to business outcomes.From there, I moved into account management for hospitality and lifestyle brands, running integrated marketing and event‑based campaigns that built visibility and loyalty. I sharpened my project management and stakeholder management skills by keeping complex cross‑channel campaigns aligned, on time, and on budget.Most recently, I led omnichannel and performance programs as an Account Director and Client Partner for DTC, CPG, fitness, finance, and telecom brands. I specialize in campaign strategy, paid media, and omnichannel campaigns that drive revenue growth, new customer acquisition, and retention. I love partnering with cross‑functional teams and am beginning to weave AI into workflows to boost productivity, insight, and creative output.I’ve had a pretty great run so far. Here are a few highlights I\'m proud of:Led an omnichannel transformation for a supplement brand, driving +24% YoY revenue and +39% new customer acquisition via integrated DTC strategy.Launched a hero brand campaign that unlocked a 20% lift in incremental brand investment and stronger positioning in a crowded category.‍Built demand gen for a global fitness brand, boosting lead volume 150%+ in peak periods while cutting CPL by 10%.Managed $50MM+ in media across performance and integrated campaigns, optimizing for growth, profitability, and retention.Drove an average 14% YoY client revenue lift while supporting 15% annual agency growth and maintaining 85% client retention.I’m currently in between roles and open to senior opportunities as an Account Director, Client Partner, or Marketing Manager/Director where integrated marketing, digital marketing strategy, and paid media are core. I’m especially excited about challenger brands that want smarter campaign strategy, measurable revenue growth, and better retention. I’m open to full‑time, fractional, and select freelance work. Recently, I completed Google AI Essentials (prompt design, gen AI for productivity) and Canva Essentials to level up AI‑enhanced ideation and rapid creative.

Experience

1. Account Manager, Hub Delivery

   Amazon

   Apr 2026 — Present · Austin, TX, US

Education

• The University of Texas at Austin

  B.S. Advertising, Communications, Business Minor

  2001 — 2005

Skills

• Management
• Building Relationships
• Facebook
• Event Planning
• Publicity
• Social Networking
• Blogging
• Meeting Deadlines
• Adaptation
• New Media
• Marketing
• Promotions
• Email Marketing
• Online Advertising
• Strategy
• SEO
• Brand Development
• Social Media
• Public Relations
• Media Relations
• Content Strategy
• Marketing Strategy
• Social Media Marketing