Abby Euler

WORK HISTORY

EDUCATION

SKILLS

ABOUT ABBY EULER

I have learned over the years that the workforce of an organization is the solder that binds the consumer and the product together. There is no more powerful combination than tapping into your employee\'s collective knowledge to solve or innovate for the customer. The calling of a brand should be to deliver the right experience to its consumers—to deliver passion, excellence and loyalty. But the customer experience is delivered by your workforce. Powerful brands bring the voice of the customer, the market, the employee, and the organization together to deliver exceptional, galvanized brand experiences and true business performance. I believe in storytelling, in listening, in collaboration, in failing and trying again, in surprise, in transparency, in simple design, in cultivation—and I believe brands are owned by the employees and customers who love them. Specialties: strategy, advertising, marketing, branding, creative direction, social media marketing, market segmentation, behavioral science, consumer trends, Ecommerce, web optimization, human capital management, HR, talent acquistion, culture