Abby Drago

About Abby Drago

I’m a customer-focused operations and media leader with 17+ years of experience spanning digital advertising, account management, and cross-functional team leadership.Currently serving as Vice President at a multi-market publishing company, I lead digital strategy and fulfillment across a portfolio of regional magazines—overseeing AdOps, production, marketing design, vendor systems, and full-scale campaign execution. I’ve managed everything from enterprise digital campaigns to sponsor content development and performance reporting, while also stepping into IT/vendor oversight and platform transitions.I’m known as a dynamic problem solver with a keen eye for detail and a passion for streamlining processes. I thrive at the intersection of people, systems, and creative strategy—and have a strong track record of driving alignment across departments, navigating change, and creating operational clarity in fast-paced environments.

Experience

1. VP, Digital Strategy & Advertising Operations

   Sagacity Media

   Dec 2021 — Present · Portland, OR, US

   I lead operations across a portfolio of award-winning regional and city magazine publications, including Portland Monthly, Seattle Met and Houstonia Magazine. Each year, I oversee the execution of 100+ digital marketing campaigns, ensuring they run smoothly and deliver results for our clients.I manage Production, AdOps, Ad Design, and Marketing teams in a fast-paced, fully remote environment—keeping projects moving forward and maintaining high standards across the board.I also direct our digital vendor partnerships, handle system audits, manage platform transitions, and oversee key aspects of our IT infrastructure.One of my biggest strengths is building scalable processes for campaign setup, sponsor content delivery, performance reporting, and creative development. I serve as the executive point of contact for high-value clients and complex campaigns, ensuring we deliver exceptional service and measurable outcomes.

Education

• Sierra Nevada College

  Bachelor of Arts, Psychology; an Emphasis in Business

  2003 — 2007

Skills

• Digital Marketing
• Ppc
• Sem
• Event Planning
• Merchandising
• Social Networking
• Social Media Marketing
• Brand Development
• Digital Media
• SEO
• Administrative Assistants
• Microsoft Office
• Sales
• Public Relations
• Salesforce.com
• Marketing
• Content Strategy
• Marketing Strategy
• Advertising
• Store Layout
• E-Commerce
• Search Engine Optimization (SEO)
• In-Store Marketing
• Google Adwords
• Outstanding Customer Service
• Social Media
• Google Analytics
• Leadership
• Customer Service
• Retail
• Search Engine Marketing (Sem)
• Mobile Marketing
• Office Administration
• Online Advertising
• Facebook
• Department Stores
• Blogging
• Administrative Support
• Research
• Travel Planning