Abby Bennett
Media Director at Allied Integrated Marketing
- Role
- Media Director at Allied Integrated Marketing
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Abby Bennett
Abby Bennett has been with Marketing Inspirations since 2001 as a media buyer, media planner, and media supervisor. With a Bachelor of Science degree in Management from Georgia Institute of Technology, as well as minors in Marketing and Psychology, Abby has applied her education to the field of family entertainment for the last seven years. She is responsible for overseeing and guiding research, as well as the development of media plans, identifying target audience and ideal media outlets. She relies on extensive experience and judgment to plan and accomplish goals for multiple clients. Experience in media planning and buying, promotional negotiations, and market research allow her to train and guide the rest of her team of buyers. Leading the team, she ensures that buys are placed efficiently, in a timely manner, and to pre-established goals that best meet the needs of clients.Specialties: Media planning, media buying, and promotional negotiation
Experience
Media Director
Nov 2015 — Present
Responsible for overseeing and guiding research and development of media plans, identifying target audience and ideal media outlets. Approves media mix and frequency as appropriate to client budget and objectives. Familiar with a variety of the field\'s concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Directs 5 media buyers and marketing coordinator. A wide degree of creativity and latitude is expected. Reports to Company Managers.
Education
Georgia Tech Scheller College of Business
Management, Marketing, Psychology
1998 — 2002
Skills
- Social Media Marketing
- Integrated Marketing
- Online Advertising
- Market Planning
- Social Media
- Advertising
- Sponsorship
- Public Relations
- Digital Media
- Promotions
- Entertainment
- Media Buying
- Media Planning
- Marketing Strategy
- Event Planning
- Marketing
- Negotiation
- Market Research
- Leadership
- Digital Marketing
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