Abby Westbrook

About Abby Westbrook

Marketing leader with 9+ years of client service and brand management experience. I am dedicated, adaptive, and dependable; working to always ensure the clients’ needs and objectives are met on time and in budget. Passionate about building meaningful relationships, solving problems, and helping deliver exemplary work. My sense of urgency and commitment to excellence sets me apart. I thrive in fast-pace environments with shared goals and visions that enhance the consumer-brand relationship and drive overall business results.

Experience

1. Account Supervisor

   Moroch

   Jan 2020 — Present · Dallas-Fort Worth, TX, US

   Plan, manage, and execute monthly marketing campaigns that drive increased sales and guest counts for over 450 McDonald’s locations-Develop and manage $15-million+ budget and ensure alignment between Moroch and client financial goals -Cultivate a collaborative team environment that promotes learning, development, happiness, and productivity-Manage the “day-to-day” business with client leadership, maintaining knowledge on the key business conditions -Collaborate with the Director and Executive Leadership Team to develop an annual strategic plan while leading and engaging the team with the execution of the approved marketing plan-Leverage analytics to implement successful promotions that drive positive results and cash flow for the business -Professionally present information and material to the client in an engaging format and train account team members to do the same-Ensure flawless execution of all projects including opening jobs on time and adhering to timelines/budgets-Mentor direct reports and ensure their strengths are being used and that they are on the correct path to further their career

Education

• Texas A&M University

  Bachelor of Business Administration (BBA), Marketing

  2012 — 2015