Abby Streightiff
Marketing and Public Relations Intern @Approach Marketing
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WORK HISTORY
Marketing and Public Relations Intern @Approach Marketing
Developed and distributed a company-wide and client-facing weekly newsletter focusedon emerging industry trends, enhancing internal communications and client value- Execute media support by researching media channels, building media plans,drafting campaign briefs, and assisting with campaign execution to secure maximizereach and ROI- Analyze client campaigns ad performance using Meta Ads and Muck Rack, deliveringactionable insights and recommendations to improve client KPIs- Collaborate with cross-functional teams to create and present of media specificmaterials, including tactical decks, pitch presentations and performance scorecards.
EDUCATION
IQS Barcelona
Communication and Media Studies
Indiana University - Kelley School of Business
Bachelor of Science - BS, Marketing
IES Abroad
Marketing
Universitat de Barcelona
Communication and Media Studies
ABOUT ABBY STREIGHTIFF
I\'m a recent graduate of Indiana University\'s Kelley School of Business, where I majored…
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