Abigail Meeks
VP, Personalization & Journey Strategy | Scaling Data-Driven Marketing, Customer Signals & Performance Intelligence
- Role
- Vice President, Journey Performance Strategy & Analytics at Truist
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Abigail Meeks
I transform complex marketing channel data into actionable insights, driving measurable growth through increases in digital application pull-through and enhanced user experiences. With over 5 years of experience in acquisition strategy and personalized customer journey optimization, I leverage tools like Adobe Analytics, Customer Journey Analytics, Tableau, and Excel to craft data-driven, targeted strategies. My seamless cross-functional collaboration and project management ensure every initiative is executed with precision and measurable impact.
Experience
Vice President, Journey Performance Strategy & Analytics
Dec 2025 — Present · Charlotte, NC, US
Own the enterprise measurement strategy for personalized marketing journeys across Consumer and Small Business, establishing the single source of truth for performance, health, and optimization impact.Built and scaled executive performance frameworks in Adobe Customer Journey Analytics (CJA), enabling early risk detection, clearer attribution, and faster optimization decisions across complex multi-channel journeys.Led development of node-level journey waterfall diagnostics, allowing teams to isolate root causes of performance degradation and implement targeted fixes within Adobe Journey Optimizer environments before revenue impact escalates.Drive weekly and monthly executive performance routines, translating complex behavioral data into decision-ready insights influencing roadmap prioritization, refresh strategies, and investment focus.Partner cross-functionally across Marketing, Decision Science, and Product teams to improve data governance, metric consistency, and reporting reliability at enterprise scale.Influence forward-looking personalization strategy by identifying growth opportunities, optimization levers, and performance gaps across lifecycle journeys.
Education
High Point University
Master of Business Administration - MBA, Business Administration and Management, General
High Point University
Bachelor of Arts - BA, Business Administration and Management, Marketing, Professional Selling
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