Abby Klein

About Abby Klein

With over 20 years of experience in brand strategy and market research, Abby is a seasoned leader who has developed and executed innovative research programs for various brands, sponsorships, and employer brand initiatives in the financial services and healthcare industries. She holds a master\'s degree in sociology from Ball State University and has a strong background in consumer research and data analysis.Abby has led cross-functional teams and collaborated with internal and external stakeholders to deliver data-driven insights and recommendations that inform and influence strategic decisions. She has also managed a portfolio of enterprise-level projects and programs, ensuring alignment, accountability, and oversight across the business units. Abby is passionate about creating data and insights solutions that satisfy business needs, foster customer satisfaction, and drive brand growth. In her most recent role as the VP of Brand Strategy and Market Research at Morgan Stanley, she oversaw the U.S. and global brand research for various brands and sponsorships, and developed new research programs to understand key consumer segments and competitive positioning.

Experience

1. Co-founder, COO

   Dangle, Inc

   Jul 2024 — Present

   A customer acquisition channel built entirely on game mechanics and fully integrated with location-based menu rewards: fries, shakes, tenders, tacos, pizza, you name it.

Education

• Central College

  Bachelor of Arts (BA), Sociology

  1998 — 2002

• Ball State University

  Master of Arts - MA, Sociology