Abby Goodell

About Abby Goodell

In college, I changed my major a few times – Business Management, Education, History, Anthropology – and then there was that summer I decided I just wanted to travel. Thankfully I found a path that fosters all those desires! I’m an experienced global market researcher skilled in all things qualitative, in-person and online, including focus groups, ethnographies, UX and device usability. I help my clients near and far achieve their consumer, medical and B2B research goals with my strong work ethic, keen attention to detail and always-be-helping attitude. Based in the US but completing work in every inch of the globe! Fieldwork is a qualitative research partner. We recruit respondents according to client specifications and host in-person, remote, or hybrid research sessions where clients uncover insights for brand and business impact. We coordinate logistics and provide customized global project management. Whether in our state-of-the-art facilities or online, we match the desired experience to the study requirements. Focus on the research. We’ll do the rest.

Experience

1. President, Fieldwork Network

   Fieldwork

   May 2017 — Present · New York, NY, US

Education

• Metropolitan State University of Denver

  B.A. in History + Minor in Business Management

  1997 — 2003

Skills

• Marketing Communications
• Survey Design
• Ethnography
• Data Analysis
• Data Collection
• Segmentation
• Focus Groups
• Questionnaire Design
• Quantitative Research
• Marketing Research
• Qualitative Research
• Marketing Strategy
• Advertising Research
• Customer Insight
• Project Management
• Consumer Behaviour
• Online Research
• Market Research