Abby A.

About Abby A.

Hey, I’m Abby! Born and raised in South Carolina with a love for creativity, connection, and a little bit of chaos in the best way. I graduated from the College of Charleston with a marketing degree and have always been drawn to the kind of work that blends storytelling, design, and strategy to make something people actually feel.I’m the Content Marketing Manager at Charleston Shoe Company, where I get to bring our brand to life across everything from photoshoots and social media to email campaigns and print. I plan and create content that captures who we are: bright, coastal, and a little quirky, while keeping things fresh, fun, and true to our community. Some days I’m behind the camera shooting lifestyle content, other days I’m knee-deep in campaign planning or brainstorming our next big launch. No two days ever look the same, and that’s exactly how I like it.Outside of work, I’m happiest near the water, whether that’s on a boat or laying on the beach all day. I’ve got a pup named Goose who’s my adventure buddy and a total character. I grew up playing soccer and still love anything that gets me moving.long walks, workouts, the occasional 200° yoga class, and anything wellness. My style (and my playlists) are all over the place: a little southern, a little western, and always eclectic. I’m big on good energy, travel, trying new foods, and finding beauty in the in-between moments.At the end of the day, I just love creating, connecting, and telling stories that make people smile.

Experience

1. Content Marketing Manager

   Charleston Shoe Company

   Sep 2025 — Present · Charleston, SC, US

   As Content Marketing Manager at Charleston Shoe Co, I lead the strategy, creation, and execution of content across digital and retail channels. I manage the content calendar to align with brand goals, seasonal launches, and promotions—partnering closely with operations, merchandising, and retail teams to ensure our storytelling supports sales objectives. I oversee content production for email, SMS, social media, website, and print, maintaining a consistent brand voice and visual identity while collaborating with agencies, freelancers, and in-house teams to deliver high-quality creative assets. From organizing seasonal photoshoots to capturing product photography, I ensure fresh, engaging visuals that resonate with our community. I also lead social media strategy and community engagement, growing brand presence across platforms like Instagram, Facebook, and TikTok while supporting influencer and ambassador programs. By tracking performance metrics and sharing insights with leadership and agency partners, I optimize campaigns to drive engagement, reach, and conversion, helping Charleston Shoe Co. continue to grow both online and in-store.

Education

• College of Charleston

  Business, Marketing

  2019 — 2023