Abby Alonzo
Editor in Chief @Business Of Ball
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WORK HISTORY
Editor in Chief @Business Of Ball
As Editor in Chief of Business of Ball, I oversee the editorial vision, content strategy, and day-to-day operations of a digital media platform covering baseball, softball, and the business behind the game.My role blends leadership, reporting, and execution. I build and maintain the website, manage site structure and publishing workflows, and ensure content is optimized for both readability and discoverability. I write and edit long-form features, reported stories, and educational pieces, while also collaborating with contributors to refine voice, clarity, and accuracy.Beyond editorial, I create graphics and visual assets to support articles and social content, manage platform-specific social media strategy, and oversee content distribution across Instagram, X, LinkedIn, and other channels. I’m responsible for maintaining brand consistency across written, visual, and digital touchpoints, while continuously evolving the platform to support growth, audience engagement, and revenue opportunities.At its core, my role sits at the intersection of storytelling, sports, and business—turning on-field narratives into insight-driven media built for modern audiences.
EDUCATION
Louisiana State University
Bachelor's degree, Broadcast Journalism
ABOUT ABBY ALONZO
I’m a sports media personality and host focused on athlete storytelling and the culture surrounding sports.As the founder of Out of Left Field, I host interviews and produce content that brings audiences inside the mindset, business, and lives of athletes.My work sits at the intersection of sports, media, and culture — with a focus on building platforms, telling meaningful stories, and growing the future of sports media.
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