Abbigayle Murphy
SMU ’25 Corporate Communications Graduate | Brand & Campaign Coordination | Digital Storytelling | Event + Influencer Experience
- Role
- Media Relations Intern at Shug\'s Bagels
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Abbigayle Murphy
Pursuing a Bachelor of Arts Degree, Corporate Communications and Public Affairs with an Organizational Pathway Major and Minoring in Ethics with Graduation Expected in May 2025
Experience
Media Relations Intern
Jan 2025 — Present · Dallas, TX, US
Customer Engagement: Monitored Google, Yelp, and Apple reviews; responded to Instagram DMs using Shug’s brand voice. Communicated customer feedback and refund requests to the leadership team- Social Media Management: Refreshed Instagram feed with customer reposts and trend-driven content. Tracked engagement using Instagram Insights to adjust content strategy. Monitored TikTok and identified viral trends to support brand storytelling- Content Creation: Captured daily photos of staff, food, and in-store experiences for social media. Collaborated on ad creation for Uber Eats, DoorDash, and other delivery apps. Used AI tools to write branded captions aligned with Shug’s tone- Community Engagement: Attended local events to represent Shug’s and foster community partnerships. Promoted Shug’s among SMU students through peer networking. Researched local influencers and student ambassadors who align with the brand- Administrative Support: Managed in-store merch display and stock. Assisted with administrative tasks and maintained shop presentation standards.
Education
Southern Methodist University
Bachelor of Arts - BA
Marcus High School
High School Diploma
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