Abbie Joy Frank

About Abbie Joy Frank

Passionate about driving digital transformation, I currently steer DXC Insurance\'s social media presence, crafting multi-platform strategies that amplify our global brand footprint.My journey in digital marketing began with a focus on data-driven social media strategies. Over the years, I have honed my skills in customer engagement, lead generation, and community building within the B2B space. Collaborating with talented copywriters, graphic designers, and social media managers, I execute compelling content and visuals that resonate with our target audiences and drive increased engagement. I oversee our presence on key social media platforms, ensuring tailored content for each platform’s audience.In my past roles, I have realized a significant uptick in key KPIs, reflecting my commitment to driving business priorities across international markets. I successfully developed strategies to encourage customers and employees to become brand advocates, enhancing community engagement. something I look forward to growing at DXC.As a linchpin between integrated teams, I foster synergies that enhance digital activations and ensure market-tailored communications. My competencies in digital marketing, campaign management, market analysis, audience segmentation, and influencer marketing will support our sales and marketing teams in achieving unified, strategic go-to-market plans.My approach is rooted in steering the creation of digital content that resonates, leveraging my expertise in social media marketing to connect with diverse audiences effectively. I am passionate about staying informed of the latest social media trends and best practices, advocating for new ideas and continuous improvement.I invite you to connect with me to discuss how we can collaborate on innovative digital marketing strategies that drive engagement and business growth.

Experience

1. Global Social Media Strategist, Marketing Manager

   DXC Technology

   Dec 2024 — Present · US

   I lead the global social media strategy for the Insurance Software & BPS (ISB) customer community, driving brand visibility, customer engagement, and community growth across key platforms. Key Responsibilities & Achievements- Develop and execute global channel strategies aligned with integrated marketing initiatives, supporting product launches, corporate communications, and brand campaigns across paid and organic platforms- Partner cross-functionally with product marketing, PR, digital, and regional marketing teams to ensure consistent messaging and coordinated campaign execution across digital channels- Manage and optimize organic and paid social programs, supporting full-funnel objectives including website traffic, conversion growth, and performance marketing goals- Establish performance metrics and campaign KPIs across digital channels, analyzing engagement, traffic, and conversion data to optimize campaign performance and inform future marketing strategy- Build an integrated global content calendar, aligning social with campaign launches, web updates, and corporate communications- Track and analyze KPIs to deliver actionable insights that improve ROI and inform digital strategy- Lead community management and advocacy programs to strengthen brand loyalty and stakeholder engagement- Cultivate brand advocacy by empowering customers and employees to share their experiences and amplify our message- Lead real-time community engagement, responding 1:1 to interactions to build affinity and trust- Stay ahead of social media trends and continuously evolve strategy and tactics to drive innovationTools & Platforms: Hootsuite, Buffer, Sprinklr, LinkedIn Ads Manager and Analytics, Adobe Creative Suite, Canva

Education

• Bowling Green State University

  Master of Arts - MA, Digital Communication and Media/Multimedia

• Youngstown State University

  Psychology and Interpersonal/Organizational Communication

  2012 — 2016

• Youngstown State University

  Bachelor of Science - BS, Psychology

• Youngstown State University

  Bachelor of Arts - BA, Communication, General