Abbie Jones

WORK HISTORY

EDUCATION

SKILLS

ABOUT ABBIE JONES

I work with community banks, credit unions, and financial services leaders who aren’t afraid to shake things up. The ones who see big opportunities but need the right strategy (and buy-in) to make a real impact.I’ve helped financial institutions scale, modernize, and grow—from refining digital marketing and revenue strategies to launching new products and leveraging AI and data for smarter decision-making. But let’s be real: great strategies don’t work without great people behind them.That’s where I thrive. I help troublemaker leaders (the ones pushing for innovation) get their teams excited, involved, and on board with change. Whether it’s a future-ready roadmap, a culture transformation, or a complete rethinking of how they engage customers and members, I bring a mix of strategy, execution, and team alignment to make it happen. What I do best: Helping leaders turn bold ideas into real strategies that scale Getting teams aligned, excited, and invested in transformation Making data, AI, and digital strategy practical and actionable Cutting through the noise to build smarter, more sustainable growthIf you’re leading change at your community bank or credit union —or trying to get your team to rally behind it—let’s connect.