Abbie Tooley

About Abbie Tooley

I was born in media, raised in digital, and fed on social platforms. I\'ve had my hand in a slew of successful digital marketing campaigns from CPG giants, massive studios, Tech, B2B, and start-up e-commerce brands. While specialization can be beneficial, I believe a breadth of experience is becoming more important in the ad space. I use my uniquely varied experience in strategy and execution (e.g. social, digital, global, media, consulting) to better identify the true challenge(s) before crafting the optimal approach necessary to get to where we need to be, as efficiently and effectively as possible. For me, this is done through set processes, procedures, and continuous testing. As a leader, I believe strategic problems are best approached from multiple different angles. It\'s imperative for me to build a team of diverse backgrounds and experience in order to ensure every seat at the table has a unique view of the situation. I try personally, as well as in collaboration with my team, to develop career path agendas for each of my team members tailored to their learning styles and interests to guarantee continued growth. I strive to lead by example and drive the best in class service to my clients, my team, and my partners.Key Highlights- 12+ years of progressive levels of responsibility in media planning, buying, contract drafting and negotiation, measurement, ad tech, leadership and management- Proven success in development and process of best practices for improving operational efficiencies within a team and inter-department- Proven experience in delivering clear, strategic presentations to C-level marketing executives- Strive to set standards on new innovation and optimization tools/techniques- Experience in writing and negotiating contract terms and assumptions- Deep understanding of cross channel paid media planning and buying- Able to work independently and balance multiple tasks- Dual Citizen (US/UK)

Experience

1. Senior Vice President, Performance

   KINESSO

   Nov 2025 — Present

Education

• Purdue University

  Bachelor of Arts (B.A.)

Skills

• Editing
• Facebook
• Radio
• Social Media
• New Media
• Ap Style
• Tviews
• Microsoft Office
• Public Relations
• Brandfx
• Media Relations
• Press Releases
• Digital Media
• Powerpoint
• Microsoft Excel