Abbie Mitchell
Social Media Specialist Ii @Texas Roadhouse
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WORK HISTORY
Social Media Specialist Ii @Texas Roadhouse
EDUCATION
University of Louisville
Bachelor's degree, Communication, General
ABOUT ABBIE MITCHELL
I’m a Digital Marketing Specialist at the Texas Roadhouse Support Center, where I get to do what I love most — build brands that feel like community. I lead national social media content for Bubba’s 33 and Jaggers, helping bring their personalities to life across digital channels.I care deeply about brand voice, team collaboration, and creating content that actually connects with people — not just performs well on a dashboard. My role allows me to blend creativity with strategy, partnering across teams to align social, email, SMS, and in-store digital in a way that feels cohesive and intentional.I’m big on being part of a strong team (and lucky enough to be on one). I love learning from the people around me, growing alongside them, and building work we’re proud of.Outside of my day job, I serve on the board of The Bird’s Nest at the University of Louisville, mentoring students as they navigate their early marketing careers — something that’s incredibly meaningful to me as an alum.
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