Abbie Crouch

Marketing, Communications and Content Manager - Academies, Commercial, Training and Development @Oaklands College

St Albans, GB

Joined during the early stages of the Oaklands Wolves rebrand, providing strategic direction and creative leadership to successfully deliver a refreshed brand identity — increasing recognition and digital engagement across key audiences.•Developed and led an integrated digital marketing strategy across three core areas: Oaklands Wolves – raising awareness and recruitment through content-led campaigns and sports storytelling Commercial Services – promoting event space, facility hire, and land rental to external clients Training & Development – driving employer engagement and learner enrolments through targeted messaging and digital outreach•Created and managed multi-channel content across Instagram, LinkedIn, TikTok, Facebook, and email marketing — increasing engagement, improving reach, and supporting lead generation. •Oversaw website development and content strategy, enhancing user experience, site structure, and SEO performance across multiple service areas. • Project-managed key events including the High Performance Centre opening and Wolfpack Day (700+ attendees), coordinating promotion, stakeholder engagement, and post-event communications.•Led a small, multi-skilled team to deliver high-quality marketing output in line with strategic goals, ensuring consistency of message and brand across digital and physical channels.•Monitored analytics and performance data to assess campaign impact, inform decision-making, and drive continuous improvement.

UCFB

Bachelor of Arts - BA, Sports business and broadcasting

UCFB

Bachelor's degree, Sports business and sports broadcasting

West Herts College

D*DD, Film and TV