Abbie Barratt
Field Marketing Manager - Uk @Simpro Software
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WORK HISTORY
Field Marketing Manager - Uk @Simpro Software
Strategic Event ManagementDevelop and execute comprehensive event strategies across first-party programs (executive roundtables, networking functions, thought leadership forums, hospitality events, company events) and third-party platforms (industry conferences and trade shows), optimising brand visibility and lead generation in competitive environments. End-to-End Event CoordinationDirect all phases of event execution including strategy development, budgeting, vendor negotiations, site selection, agenda creation, logistics coordination, and branded merchandise procurement to ensure flawless delivery and maximum impact. Budget ManagementManage annual field marketing budgets, track spending across events and campaigns, and measure return on investment to ensure marketing funds are used effectively. Lead Generation Create and implement event strategies that generate qualified leads, working closely with sales teams to convert event connections into revenue opportunities. Pipeline AccelerationDesign and deliver targeted events specifically created to support sales teams in accelerating deal closure, including hospitality events and thought-leadership events which demonstrate the added-value we bring to businesses in our community. Industry PartnershipsBuild relationships with industry associations and media partners to develop advertising strategies that increase brand visibility and reach target audiences. Marketing IntegrationAlign field marketing activities with broader marketing campaigns to ensure consistent messaging and maximise impact on awareness, inquiries, and sales.
EDUCATION
University of Hull
Bachelor's degree, Business management with marketing
ABOUT ABBIE BARRATT
Field Marketing Manager at Simpro Group | B2B SaaS | Field Service Management Software
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