Abhishek Bhandari
Growth Analyst | Data Analysis, Data Transformation, Data Visualisations, Campaign Optimisation, Marketing Automation
- Role
- Marketing Data Analyst at Daxko
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Abhishek Bhandari
As a Marketing Data Analyst at Daxko, I specialize in utilizing tools like Power BI and Salesforce to develop RevOps reporting frameworks, enabling enhanced decision-making and improved funnel performance. With an emphasis on data governance, I have contributed to standardizing data structures, ensuring accuracy, and optimizing key processes in lead management and campaign effectiveness. Over my career, I have focused on transforming data into actionable insights, driving efficiency in marketing and sales operations. Collaborating with teams, I have leveraged tools such as Clay, Power BI, and Salesforce to enhance targeting strategies, pipeline generation, and reporting accuracy. My goal is to empower organizations with data-driven strategies to achieve impactful outcomes.
Experience
Marketing Data Analyst
May 2024 — Present
Architected and owned the RevOps reporting framework in Power BI, building DAX-driven dashboards to monitor funnel performance, pipeline velocity, revenue attribution, and campaign effectiveness, driving a 30% improvement in GTM visibility and decision-making speed.Led Salesforce data governance and transformation initiatives, standardizing lead, contact, account, and opportunity data structures, improving reporting accuracy by 35% and increasing MQL-to-SQL conversion efficiency by 25%.Utilized Clay for advanced lead enrichment and ICP-based segmentation, strengthening outbound and inbound targeting strategies and contributing to a 30% increase in qualified pipeline generation.Created standardized Salesforce Marketing Data Definitions to unify reporting methodologies across Club, Non-Profit, and SMB markets, reducing metric discrepancies by 40% and improving cross-market reporting alignment.Collaborated cross-functionally with the Paid Marketing team to analyze campaign performance, attribution, and funnel drop-offs, optimizing ad spend allocation and bidding strategies, contributing to a 20% increase in revenue from paid channels.Partnered with Marketing and Sales leadership to conduct root cause analysis on pipeline leakage and conversion inefficiencies, implementing data-backed optimization strategies that improved overall revenue efficiency and forecasting accuracy.
Education
K J Somaiya Institute of Management
PGDM, Marketing
2018 — 2020
University of Petroleum and Energy Studies
Automobile/Automotive Mechanics Technology/Technician
UPES
Bachelor of Technology - BTech, Automotive Design
2012 — 2016
K J Somaiya Institute of Management
Master of Business Administration, Marketing
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