Abbey Schnedl

Manager, Paid Media @Quantum Health

Dublin, OH, US

Create comprehensive media plans based on brand, acquisition/retention, and campaign strategies- Identify ways to maximize and leverage advertising with social, digital, direct, experiential and other forms of marketing- Led transition to successful in-house paid media operations- Collaborate with team members and internal/external agencies to implement campaigns end-to-end (project brief through execution)- Utilize appropriate analytics, insights, and tracking services to monitor and optimize performance- Deliver paid media campaign optimizations analyses and provide recommendations for next steps from the data- Stay informed of relevant industry, paid media, and paid media platform trends and best practices- Provide regular reports and updates on emerging trends for staff and departments to inform and determine marketing strategy- Develop and manage annual advertising budget, authorizes expenditures and tracks project costs to control expenses- On-going workflow/process improvements and documentation

University of Cincinnati

Bachelor of Business Administration (B.B.A.), Marketing and International Business, Minor: Business Spanish

Granville High School

High School Diploma