Abbey Rivers
Account Coordinator @Beacon Media Group
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WORK HISTORY
Account Coordinator @Beacon Media Group
Toronto, ON, CA
Execute PR strategies for brands like Tamagotchi, The Loyal Subjects and Zebra Pen; driving media coverage, influencer partnerships, and brand visibility through targeted outreach and strategic storytelling
EDUCATION
Niagara College
Graduate Certificate, Public Relations
Brock University
Bachelor of Arts - BA, Communication and Media Studies and Minor in Digital Culture
ABOUT ABBEY RIVERS
Account CoordinatorBachelor of Arts (Honours) in Media & Communication Studies from Brock University, graduated with First-Class Standing, a Minor in Digital Culture and being on the Dean’s Honour List. I also completed a Graduate Certificate in Public Relations from Niagara College, building on my passion for storytelling, relationship building and campaign execution.In the world of toys, games and entertainment / lifestyle, I have been able to think outside the box and help create ideas that stick. My experience has included involvement in media production, customer service, tv/film, hospitality and working in agency, giving me a versatile skill set for connecting with audiences and making an impact in this newest role.What excites me most is watching a plan come to life and seeing communities engage, connect and celebrate.
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