Abbey Dethlefs

WORK HISTORY

EDUCATION

SKILLS

ABOUT ABBEY DETHLEFS

Award-winning brand builder and organizational strategist who has worked with some of the world\'s leading brands, non-profits and Fortune 500 companies including Apple, National Geographic, Barbie, Google, AB InBev, Uber, Harley-Davidson, L\'Oréal, Indeed, UNICEF, NFL, NBA and The Olympics. As an impact-led thinker, I help organizations define the change they’re here to make and chart the path forward to get there. I strike a balance between necessary data and finely-tuned human intuition to uncover insights, translating complexity into simplicity, clarity and action. I build for the future, unlocking growth while staying true to an organization’s deeper purpose. I use the power of storytelling to create meaningful connections, and I advocate for diversity in the work we make and the teams that bring it to life. I coach. I build teams. I roll up my sleeves and get in it. I love a challenge and can often be found rooting for the underdog. At the end of the day, I see strategy as a tool to imagine a different future. Today’s biggest challenges are our greatest opportunities and I’m a firm believer that there’s always a way to create ideas that are smart, bold and impactful.The interesting bits:Honors & Awards- Fortune’s Change the World Award - Fast Company World Changing Ideas finalist- Cannes Lion, Effies, D & AD, One Show, AICP, The Drum, I&C Disruptor Awards - Professor, guest lecturer and mentorOutside the Office: I spend a lot of time with whales — yes, really! When I’m not deep in work with partners, you’ll find me underwater, photographing and filming whales around the world, advocating for ocean conservation and lending strategic support to organizations working to protect our planet.The Flywheel Effect:With one foot in strategy and the other in fins, I’ve found that each world fuels the other. Whether I’m on an expedition or in a boardroom, I’m continually learning, stretching beyond my comfort zone and connecting with people who are energized by big challenges. What drives me most — wherever I am — is being surrounded by passionate teams working together to make meaningful change.