Abbey Zollo
AVP, Public Relations at Cross River | B2B + B2C Technology PR
- Role
- Associate Vice President, Public Relations at Cross River
- Location
- Wayne, NJ, US
- LinkedIn followers
- 500 followers
About Abbey Zollo
Associate Vice President of Public Relations at Cross River with experience in crafting…
Experience
Associate Vice President, Public Relations
May 2025 — Present · Fort Lee, NJ, US
As the Associate Vice President, Public Relations at Cross River, I help shape and amplify the company’s story across traditional and digital channels. I lead our social media strategy and content creation for LinkedIn, X, and Instagram, while managing the publishing and scheduling calendar to ensure consistent, engaging communication with our audiences. I draft press releases to highlight company announcements and partnerships, and develop targeted pitches to secure coverage across local outlets, top-tier media, and finance, fintech, and banking trades. I also play a key role in helping to manage the PR pipeline, driving outreach efforts, and building relationships that strengthen Cross River’s visibility and reputation. To inform and refine our strategy, I run detailed monitoring reports on social and online media, using insights to guide growth initiatives and content planning.
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