Abbey Nayor
Brand Director Marketing and Corporate Communications, Americas @Mandarin Oriental
Signup · Get unlimited contacts
WORK HISTORY
Brand Director Marketing and Corporate Communications, Americas @Mandarin Oriental
New York, NY, US
Responsible for setting regional direction to protect and grow Mandarin Oriental’s premium share of the global luxury hospitality market, manage brand building efforts to drive outbound business to the global portfolio, execute and enhance strategic marketing efforts to support in-market development, create and refine positioning/storytelling as relevant to global consumers. •Strategic marketing: set brand building agenda for the portfolio with consideration for MOHG strategic positioning, brand pillars, comp set, brand storytelling and communications channels•Consumer Voice: develop deep insight into our current and future consumers as well a competitive position; translate analytics into global strategy to provide clarity, market difference, driving cohesion, evolution & brand equity•Brand storytelling: lead regional brand building-content strategy, partnerships, experiential marketing, and PR w/ SVP Brand, hotel owners and colleagues; direct /manage US and Brazil PR agencies •Brand equity: Work collaboratively with Brand Adherence developing processes and systems to drive/deliver brand equity across multiple touchpoints, inc:communications efforts to property brand defining guest experiences •Best practice: review and update brand guidelines, instill findings to drive improvement •Impact: develop and install success metrics (KPIs, tracking platforms…) ensuring ongoing improvements•Wellness: Lead official group Wellness communications strategy to develop a completely integrated, comprehensive program designed to drive category awareness and revenue; Communications plan spans all marketing touch points and integrates global team efforts (Consumer Voice, CRM, Sales, Spa/Wellness, Digital, and on property colleagues) •MO Foundation: Lead efforts overseeing charitable foundation assisting local charities, served as Board advisor Board recommending fund allocations •Budget Management: Managed a tight budget, ensure judicious investment yet deliver max ROI
EDUCATION
American University
Communication, Journalism, and Related Programs
Syracuse University
Bachelor's degree, Communication and Media Studies
SKILLS
ABOUT ABBEY NAYOR
Global Communications and Branding leader operating at the intersection of brand equity, revenue growth, and cultural relevance. Proven track record developing integrated marketing strategies for leading luxury lifestyle brands, translating positioning into measurable commercial performance.Direct report to the Chief Marketing Officer, partnering at the executive level to align brand strategy with corporate growth priorities. Oversees global initiatives that connect storytelling to business development, market expansion, and long term value creation.Expertise spans public relations, advertising, social media, content creation, digital platforms, partnerships, and CRM. Known for structuring complex, multi market programs that generate measurable impact, including multimillion dollar earned media value and revenue supporting brand launches and repositioning efforts.Recognized for navigating transformation environments, strengthening cross functional alignment, and implementing process improvements that increase clarity, accountability, and speed across global teams and agency partners.Category experience includes hospitality, luxury goods, sports, entertainment, fashion, and beauty.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.