Abbey Johnson
Senior Creative Strategist at SHADOW
- Role
- Senior Creative Strategist at SHADOW
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Abbey Johnson
Let\'s get into it.
Experience
Senior Creative Strategist
Apr 2024 — Present · New York, NY, US
Analyzes client briefs and new business RFPs to initiate the strategic development process and brief internal teams.Conducts broad research across industry, brand, and cultural landscapes to uncover insights and trends that inform strategic thinking.Actively participates in and frequently leads brainstorming sessions to generate creative ideas.Develops both high-level creative campaign concepts and detailed tactical execution plans.Leads the creation of pitch decks, synthesizing research, insights, ideas, and input from various agency stakeholders, and collaborates with the art team on visual design.Provides ongoing strategic counsel to account teams, supporting the development and refinement of client plans.Select Clients: Aerie, Belvedere Vodka, Cloudy Bay Wine, e.l.f. Cosmetics, eos, Estée Lauder, Every Man Jack, Eyebuydirect, Glenmorangie Scotch Whisky, Keys Soulcare by Alicia Keys, Neutrogena, Playground by Christina Aguilera, Shop with Google, Sony Audio & Home Electronics, Sun Bum, Tatcha, Under Armour, Volcán Tequila.
Education
DePaul University
Bachelor of Science - BS, Marketing
2015 — 2018
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