Abbey Charles
- Role
- Web and Content Manager at mabl
- Location
- Asheville, NC, US
- LinkedIn followers
- 500 followers
About Abbey Charles
With over 15 years of experience in copywriting, content strategy, storytelling, and SEO,…
Experience
Web and Content Manager
Apr 2024 — Present · Boston, MA, US
As Web and Technical Content Manager at mabl, I lead a broad range of content and digital initiatives that support brand awareness, lead generation, and customer engagement. My work spans strategic planning and hands-on execution across mabl’s website, blog, social channels, and marketing campaigns. Responsibilities include:• Manage and update the company website to align with product and marketing goals• Develop high-quality written content including blog posts, white papers, press releases, and customer stories•Own the SEO strategy and performance for all organic content, driving increased visibility and engagement• Support product launches through copywriting, editing campaign assets, and creating sales enablement materials• Lead mabl’s Ambassador Program, building community and expanding brand advocacy• Organize and promote webinars and in-person events in collaboration with cross-functional teams• Collaborate closely with marketing, sales, and customer support to create content that resonates with technical and non-technical audiences• Balance independent content creation with collaborative writing alongside subject matter experts
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