Abbey Bartosiak Ison

About Abbey Bartosiak Ison

My passion for behavioral marketing and consumption drove me to obtain my doctorate in Consumer Sciences with a specialization in Quantitative Research Methods.I understand the value of quantitative data but have a passion for qualitative research and discussion to uncover hidden ideas and behavioral patterns that can be overlooked in numerically-driven findings.I thrive in an environment where I can complete projects independently yet be supported by and be able to support my team. It is important for me to work with a company that emphasizes community involvement and promotes an inclusive and supportive atmosphere while creating optimal opportunity to expand professional and personal horizons. My bubbly, energetic, and hard-working personality promises an easy transition to joining any team. I am no stranger to presenting information to large groups and communicating findings and patterns in data to technical and non-technical stakeholders.My current and ongoing research focuses on consumer behavior, specifically in the fashion & retail sectors. Primarily, I research communication and marketing strategies related to experiential consumption with a special interest in social media, its usage, and how those tie to financial, social, and psychological wellbeing. I am skilled in SPSS, R, Tableau, Google Analytics, Adobe Analytics, JIRA, Confluence, Coschedule, SEO Optimization, Data Mining, AWS, Qualtrics XM, SAS, SQL, NVivo for Qualitative Data Analysis, Social Media Applications Analytics, Microsoft Excel Certified (Advanced Skill), Microsoft Teams, Salesforce, Adobe Acrobat Pro DC, Skype, and Microsoft Office Suite. I am tech literate and enjoy learning new software and other technical nuances to share with my colleagues.Let\'s connect!

Experience

1. Channel Strategy & Promotions Manager

   Safelite

   Aug 2025 — Present

   Partner cross-functionally to enhance the Cash customer experience strategy with marketing, digital, contact center, and field teams, with a focus on optimizing promotions and discounts• Develop and recommend promotional strategies, partnering with marketing and digital to ensure promotions are well-timed and aligned with business goals and allow for optimal testing frameworks• Oversee the creation, distribution, and tracking of promotional codes and offers across all channels, ensuring accuracy and compliance• Lead the monitoring and reporting of promotions and discounts to evaluate performance and inform decision making. Share insights and recommend opportunities to optimize growth and profitability. Oversee all promotional data sources and ensure alignment on final discount dollars• Own Vendor Management process related to promotional database• Support Consumer Strategy team on day-to-day pricing initiatives and testing• Coach, mentor and develop analysts and senior analysts across the broader Consumer Strategy team

Education

• Capital University

  Master of Business Administration (M.B.A.), Marketing

  2014 — 2016

• Ashland University

  Bachelor of Science in Business Administration, Marketing

  2008 — 2012

• The Ohio State University

  Doctor of Philosophy - PhD, Consumer Sciences with a focus in Fashion & Retail Studies

  2019 — 2022