Abbe Waddington
Senior Account Executive - Secure on Demand Messaging @OpenText
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WORK HISTORY
Senior Account Executive - Secure on Demand Messaging @OpenText
Reading, GB
To remain trusted and business ready in a fast changing, competitive world, firms need to be constantly communicating with customers across multiple channels with consistent and highly personalised messages, delivered at the relevant time, which is hard to achieve in today’s data heavy environments. As businesses grow, the use of multiple message delivery platforms increases, and with large numbers of disparate channels sitting in different business areas, it becomes harder for organisations to rely on these disconnected systems to give a 360-customer view and unify their communication capabilities. To help firms manage these challenges, OpenText does all the heavy lifting and brings together their messaging systems into a single, unified cloud-based platform - that supports email, SMS (including 2 way), fax, push, RCS and voice. This helps firms become message proactive and drive ROI, customer engagement and experience management – all whilst remaining competitive and compliant.
EDUCATION
Brunel University of London
BA (Hons) International Business Management and Languages, International Business Management and Languages
ABOUT ABBE WADDINGTON
I am a self-motivated, consultative Senior Sales Executive with extensive experience in building new enterprise business sales, using solution and value sales approaches. I\'ve worked across multiple verticals for both B2B and B2C markets, always establishing new brand relationships, and have a solid partner and direct sales network and a strong collaborative approach to account management for cross and up-sale opportunities. My experience spans working with a range of start ups and restarts, which has often meant being first on the ground, being agile and wearing many hats for growing new business sales and driving pipeline conversations from day one. I have sold into multiple industries (e.g. Legal, Financial Services, Wealth Management, Insurance, Retail, Gaming and Social) and built out new sales collateral, clear engagement strategies, go to market plans and business justifications for new brand business sales. I work well independently although enjoy being part of a team and having run my own business in EMEA, I understand the subtleties of working in global markets and am fluent in Greek and French and proficient in Spanish.#marketing,#growthmarketing #mobilemarketing #socialmediamarketing #saas #emailmarketing #pushmarketing #omnichannelmarketing #crm #campaignmanagement #optimisation #ABtesting #analytics #engagement #customerexperience #sales #newbusiness #account management #newbusinessdevelopment #solutionsales #valuesales #hunter #analytics #B2C #B2B
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