Hammad Abbasi
Sr. Product Manager | Problem Solver | Storyteller
- Role
- Product Manager Ii at Animoto
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Hammad Abbasi
My product philosophy revolves around delivering a delightful customer experience. My work ethos revolves around providing a delightful workplace experience. If you get these two pieces right, a positive business impact is inevitable. Hammad has 5+ years of experience driving business growth & product adoption at various technology startups & large enterprises. He holds a Ph.D. in Technology Management and multiple supply chain transparency publications. He has a strong background in leading cross-functional teams, driving data-driven product roadmaps, & launching successful products. He is passionate about discovering customer problems at scale and making actionable plans to address problems by leveraging technology.
Experience
Product Manager Ii
Jan 2022 — Present
Launched user-generated video templates that enabled customers to create videos in half the time and grew business subscribers by 7% MoM- Contributed to the product strategy and roadmap for 2022/23, focusing on winning over small business customer segments- Launched the workplace video templates by discovering use cases via customer surveys/interviews, 1st party data, and competitive analysis, increased business subscribers by 4% in 6 months- Contributed to the product strategy and roadmap for 2022/23, focusing on winning over small business customer segments- Researched requirements, formulated solution requirements, coordinated with designers to create user workflows & medium fidelity designs, & collaborated with product marketers to create a Go-to-Market plan- Led cross-product initiative of offering Teams plan to empower small businesses to collaborate on video creation, revamped the billing infrastructure with engineers to enable customers to purchase seats- Optimized template discovery experience by adding template categories, search bar, & recommendation system, increased video creation & finalization rate by 19% & 7% in 6 months respectively.
Education
North Carolina State University
Master of Global Innovation Management, Innovation Management
North Carolina State University
Doctor of Philosophy (PhD), Technology Management
Aix-Marseille Graduate School of Management - IAE
Master of Global Innovation Management, Innovation Management
National Textile University
Bachelor of Science (BSc), Textile Sciences and Engineering
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